Play

Play is our digital network of screens in prime locations across Norway. It combines the strong visibility and broad reach of Out of Home with the possibilities of digital technology – allowing messages to be tailored by location, time, audience and context.

Whether the goal is to build your brand, capture attention or influence people closer to the point of purchase, Play gives you the flexibility to be visible when and where it matters most.

Why brands choose digital OOH

‍High visibility

Be present in the public space and reach people as they move through their day – on their way to work, shopping, appointments and leisure activities.

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Flexible and dynamic

Change your message quickly and tailor your communication based on time, location, weather, events or other relevant factors.

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Relevant context

Reach your audience with a message that fits the moment they are in – from the morning commute to the shopping trip.

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Digital – without being personal

Combine the possibilities of digital advertising with the physical presence of Out of Home. Your message becomes a natural part of the surroundings, rather than interrupting content your audience has chosen to consume.

Our digital arenas

Street
captures attention

In the heart of the city, Play gives brands high visibility and the opportunity to reach people as they move through their day.

Transit
gives you time to connect

At bus stops and transport hubs, Play reaches people during their daily journeys – in situations that allow for both quick messages and more in-depth communication.

Malls
is close to the point of purchase

In shopping centres, Play reaches people in a commercial environment, close to stores, products and purchase decisions.

From north to south – wherever people are

Visible across Norway

Play gives brands digital visibility in attractive locations across Norway. From our largest cities to local transport hubs, we reach people as they move through their everyday lives.

And our network keeps growing. We are continuously adding new screens and locations, giving advertisers even more opportunities to reach audiences across the country.

Even more flexibility with programmatic

With programmatic buying of Play, campaigns can be activated based on data and predefined criteria – giving you greater control over when, where and in which situations your message is displayed.

This provides greater flexibility to adapt and optimise campaigns along the way – while making it easy to combine Digital Out of Home with other digital channels.

Play

Find the right Play package

From broad nationwide coverage to handpicked screens in selected locations. Find the package that best fits your audience, geography and campaign objectives.