‍Bauer is now consolidating top-level responsibility for its two Norwegian companies, Bauer Media Audio (BMA) and Bauer Media Outdoor (BMO). Dennis Højland Nyegaard, currently leading BMO, is expanding his role to become the overall head of both businesses in Norway. The editorial leadership in Bauer Media Audio will remain unchanged, with Kristoffer Vangen continuing as Editor-in-Chief.

The change is a strategic move to strengthen Bauer Media’s commercial position in a market where cross-platform collaboration, data-driven development, and integrated client solutions are becoming increasingly important.

– By unifying leadership in Norway, we can unlock the full potential of two strong media channels – radio and outdoor. Our goal is to move faster, share expertise more effectively, and further develop an attractive commercial offering for our advertisers, says Dennis Højland Nyegaard.

No operational changes for clients and partners‍

Both businesses will continue as independent specialist environments, with their own commercial, creative, and operational teams. All contact points, structures, and deliveries will remain unchanged. Opportunities for closer cross-platform collaboration will be assessed gradually and only where they create clear value for advertisers and audiences.

– This is an exciting step for Bauer Media in Norway. Audio and Outdoor are strong specialist environments – and they will continue to be. My role will be to identify where closer collaboration makes sense, without disrupting what already works well today. I look forward to developing an even stronger offering for listeners, audiences, and advertisers, says Nyegaard.

A Norwegian model‍

The consolidation of leadership applies only to Norway. All other Bauer markets will continue with their existing structures. The change is based on a clear ambition to leverage synergies where they create added value – without altering what already works well within the two businesses.

As part of the transition, Jim Receveur will step down from his interim leadership of Bauer Media Audio in Norway and return to his role as CEO of Audio Denmark.

Vivian Mohr, President of Audio at Bauer Media Group, emphasizes that the reorganization is a deliberate and strategic decision.

– Aligning the leadership structure in Norway provides a clearer strategic focus and faster execution, while Denmark and other markets can maintain the models that work best locally. These changes support our long-term ambition to grow, evolve, and stay ahead in an increasingly competitive media landscape, Mohr explains.

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