Play FMCG is tailored with digital advertising panels located in close proximity to grocery stores. The main objective of the package is to help drive sales and build stronger customer loyalty. By using this package, advertisers can influence consumers close to the point of purchase and at the moment of purchase.

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Time targeting for digital panels:

• Monday–Friday from 3:00 PM until the end of the day.
• Saturday and Sunday all day.

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Selection of panels:

• Our guiding principle is to ensure the widest possible geographical spread and reach as many grocery stores as possible.
• Panels located within 500 metres of grocery stores outside shopping centres.
• All digital panels in shopping centres that include a grocery store.

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Proximity and coverage:

• Average distance to the nearest grocery store: 110 metres for static panels and 73 metres for digital panels.
• The package covers approximately 950 unique grocery stores, equivalent to 25% of all grocery stores in Norway.

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We recommend combining static and digital advertising to maximise the impact of the campaign.

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Questions?

Call us at 22 02 34 00, or send an email to info-no@bauermediaoutdoor.com

Download general price list

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